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Old 10-24-2007, 07:48 PM   #31
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I like Dan'* suggestions.
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Old 10-24-2007, 09:19 PM   #32
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Thanks for the suggestions. Believe it or not you have not told me anything that I have not already tried. Been there. Have done all of that. No difference. Thanks anyway. This sucks.
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Old 10-24-2007, 09:54 PM   #33
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Quote:
Originally Posted by jshelton54
Thanks for the suggestions. Believe it or not you have not told me anything that I have not already tried. Been there. Have done all of that. No difference. Thanks anyway. This sucks.
You tried everything I suggested?
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Old 10-25-2007, 12:50 PM   #34
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Quote:
Originally Posted by vital49
Quote:
Originally Posted by jshelton54
Thanks for the suggestions. Believe it or not you have not told me anything that I have not already tried. Been there. Have done all of that. No difference. Thanks anyway. This sucks.
You tried everything I suggested?
I've taken a lot of what you said into account. Honestly the website is not the problem here. I am not a retailer trying to have an online business. The website is soley for informational purpose only and for getting my paperwork to download. It is not a reason why I am not finding more patients. I agree that if they were searching for it, etc, etc then yeah. My biggest questions for starting the post in the first place was to see if anyone had any creative ideas for marketing. Not stating the obvious or bashing my website, although I do appreciate the advice and have made some changes accordingly. Thanks for everyone'* help. I don't know how much longer I will be at this if it continues this way which is unfortunate to waste all this time learing to do what I love, but I can't do it for free.
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Old 10-25-2007, 02:05 PM   #35
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first off, I have not started my own business.

Second, my cousin is a chiropractor and just started his own practice in Williamsport, PA. If I talk to him, I can see what he has to say of this.

One thing I do want to ask is, do you know what competition is out there?

Are you adversed to moving to someplace new?

The reason I ask this is that I put your location into Google Maps, then did a find businesses search on the work "chiroprator". Well, it came up with 305 in that area

http://maps.google.com/maps?f=l&hl=e...rt=0&z=14&om=1

Seems like there is some stiff competition there (pun intended). I see two things that might help you out.

1) find a way to differentiate yourself from the competition. With 305 competitors, that might be difficult.

2) Forget starting on your own, and try to join up with an established group. In doing this, you can have patients referred to you and you can build up a customer base. When you have a sufficient customer base, you can then go off and start your own practice and bring many of them with you. You might also be able to vary this some, but working with a couple chiroprators that don't specialize in what you'd like to do, and see if they would refer patients looking for that type of treatment to you. You might be able to offer some sort of finders fee for them to make it worth their time.

Remember, where you currently are, you are drawing off the same 567,640 possibly patients (Census 2006)

EDIT: You also need to get your name into Google. I searched for SHELTON in google near your location, and your website didn't come up within the first 3 pages. Anyone who doesn't have a specific person in mind is going to just put chiroprator and the location in the search box and probably only look at the first 3 pages at most. If you need more hits on your page, just let us know and we can all click and go there to increase the number...
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Old 10-26-2007, 03:47 PM   #36
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First of all, congratulations on completing your schooling! No matter how everything else goes, that'* a major accomplishment.

Regarding your business woes, I have several thoughts:

1) Your logo and overall graphic design is hurting your credibility. You are (presumably) a skilled chiropractor, but the business card and other ads that you posted scream "amateur." Perhaps you can find a professional (emphasis on professional) graphic designer through friends or family and make some sort of quid pro quo deal: you get a better logo and layout, he gets chiropractic services.

2) What marketing and sales books have you read? Read about others' mistakes. Expose yourself to new ideas. I know you're open to learning, seeing as how you asked the forum for advice. Keep searching -- you never know when you'll run across a key idea. If you're looking for a short book about selling things, try the Little Red Book of Selling.

3) Who is your mentor? What did he say? If you don't have a mentor, find somebody who you aspire to be like. Find a person who is willing to give your constructive criticism and not blind praise. Ask that person for advice. Learn from their experience. Learn from their coaching.

Success takes time and experimentation. Best of luck!
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Old 10-31-2007, 02:31 PM   #37
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Just got back on-line after a bit.....sorry to hear nothing is working.

Another thought comes to mind based on a prev post. Contact one of the larger chiropractors and see if you can team up with them to open a new office for them. You get work, they get more coverage than they currently have and you don't necessarily have to strike out on your own. If the relationship is successful, you may get the option to partner up and share the business.

A quick thought. Don't know if it helps, but I wanted to offer it.
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Old 10-31-2007, 02:43 PM   #38
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Quote:
Originally Posted by Teuobk
1) Your logo and overall graphic design is hurting your credibility. You are (presumably) a skilled chiropractor, but the business card and other ads that you posted scream "amateur." Perhaps you can find a professional (emphasis on professional) graphic designer through friends or family and make some sort of quid pro quo deal: you get a better logo and layout, he gets chiropractic services.
wink wink

<---- Professional graphic designer
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Old 10-31-2007, 02:48 PM   #39
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my advice was going to be to target local middle/high schools and maybe even a local college. offer a free consultation. those ahve already been suggested, but i wanted to x2 them.
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Old 10-31-2007, 02:51 PM   #40
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One other idea for you. You should find out what requirements there are for you to do DOT physicals for truckers. They're not exactly going to make you a millionaire, but they're a good way to fill out a schedule, and they might lead to appointements for adjustments' etc...truckers are a big reservoir of back problems... Maybe even put some flyers in the bulletin boards at the local truckstops.
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