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Old 10-08-2007, 07:49 PM   #11
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First Let me ask what are you Charging per visit ?

What Technic (sp) do you use, Twist and crack or the actuated table ? (almost extinct But better)

I see a chiropractor on a regular basis sometimes as much as twice a week depending on pain or work load. He uses the tables. I have seen and been to the others but find the tables to be the best.

What type of client are you trying to bring in ? Honestly Cadillac Williams isn't going to walk in to your shop just because you advertise to the sporting community. You need to start off with the general public and maybe tone down your advertising alittle make it more simple for the regular customer.

Offering a discount is a good idea but the amount also depends on what you are charging. Also being new isn't the greatest thing maybe looking for someone who has the experiance and a shop opened and the clients who is maybe looking for a cheaper lease might help out aswell, And don't forget if you are going to push sports medicine you will not get the best results in the WalMart parking lot. pick the locations that your information is going out to.

Just my 2 cents.
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Old 10-08-2007, 09:20 PM   #12
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I'm not sure how this works but my mom got her chiropractor (and the rest of my family) from our medical plan. The chiropractor quit the medical plan thing because they didn't make much money off of it, but a lot of the customers (including my family) stayed (and paid). Maybe there is a way you could do that?
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Old 10-08-2007, 10:29 PM   #13
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I noticed several problems with the website. While it seems like you've done a lot of advertising through other means, I'm sure you have advertised your website too. Unfortunately others who use Firefox or Safari will probably be seeing what I see, and it wouldn't leave a good impression. I'm guessing it looks better on IE. Much of what I see may not be as big of an issue on IE, but I have no way of knowing unfortunately.

I'm only posting this to help you so you are aware how your site looks. As a designer I noticed a thing or two and I think you could benefit from some of my observations. Some of them may seem "picky" but I am an artist so it comes with the territory. But all these little things can really help create a professional appearance. I would be willing to help you out on a web site, but it would take some time.

Your header is missing from all but one page. One large issue I had was that once I was on the "About Us" page, none of the buttons worked on the left hand side.

Name:  chirohome.jpg
Views: 1
Size:  73.2 KB

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Black bar runs through paragraph:
Name:  chiro2.jpg
Views: 0
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Text touches or overlaps edges
Name:  chiro3.jpg
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An answer is missing under the last question:
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Name:  chiro5.jpg
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Text is hidden behind the map:
Name:  Picture9.png
Views: 0
Size:  60.6 KB

Some tips for the website alone (things that I would change if I designed it):

You don't need a separate "Appointment" button. You should include the info you have on that page on your home page (you actually already did some of it). The couple paragraphs on the home page are really good, just add the appointment info at the bottom.

You can also include the "Paperwork" info on your homepage, or, include that on the appointment page if you wanted to keep that page.

The Athletic Injury page seems like it can be included within another page as well. It just seems like very little info for a separate page, same as the Appointments and Paperwork page. Perhaps including that info into paragraph form on your home page. Unless you develop several more Q & A'*, in which case a FAQ page would be a good idea.

The map of your location is on 4 different pages on your site. I would only keep it on your 'Contact us' page.

You don't need a separate 'Email Us' button since your e-mail is already on the 'Contact Us' page.

Overall, I just think the site needs some cleaning up and reorganizing to help keep things consistent and clean. I hope you don't take my criticism the wrong way! I'm just trying to help.

My company'* website last year was very bad in MANY ways. If anything it was hurting our business. I redesigned it from scratch and it has helped our company IMMENSELY!!
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Old 10-08-2007, 10:47 PM   #14
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Now that you read all that the website is only one piece of the puzzle, and I'm not saying your business is slow because of it. You've done quite a bit already in terms of promoting your business. But you're just starting out, it will take a lot of time and patience before business is booming.

I think you should try to stand out amongst your competitors not [just] by specializing in something else, but by advertising what makes you better at what THEY do. Get their customers to come to YOU.
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Old 10-08-2007, 10:55 PM   #15
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Thanks for the website advice. Why won't it work in the other browsers and only in IE? I know a little about it, but I don't understand what is going on.

Also, the website doesn't have anything to do with why it is so slow. I haven't had any hits on the thing for over two months even with advertising and promotion of just the website on radio and printed material.

The insurance thing is defantely a way to go, but you still don't get that many patients from them just because you belong to their panel. It isn't that easy to just take the insurance. You have to submit 30-40 page applications to each of the companies and then some of them require application fees, etc. Plus you get paid very little on what you actually do.

My cash plan is the best available to the area. We are doing a promotional offer of your first visit and 4 treatments for $100. Our normal exam charge is $65 and $35-55 for treatment. So the promotion is a great deal.

We do have a referal program. Basically for every person that is refered in and has an exam the referer gets a free treatment. Good incentive to refer.

I am what you would call a diversified technique. Basically I use many different techniques and take the best parts of each of them to use. I use both flat tables and drop tables as well as other modalities. We have a big focus on rehab and exercise and physical therapy.

I realize that I am not going to go out and get professional athletes the day I opened. But there are so many other DCs in town you have to have a way to set yourself appart. I am in no way focusing so much on the sports target that I am ignoring or rejecting others. I will take anyone that calls at this point. Advertising is very limited by the state board to the point where you can not say "This is why I am better..." Too many people getting pissy about it and they basically made legislation against it so that everyone was equal.

I guess I am just getting frustrated with it. I am getting busier, but when you can't feed or house your family the stress adds up a little. Just trying to stay positive.
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Old 10-08-2007, 11:40 PM   #16
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Then stay on the track you are on (Positive) things will get better...
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Old 10-09-2007, 01:08 AM   #17
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Maybe you need to change your target patients from sports to the elderly baby boomer generation.
My bet is that there will be more in need.
They have much more disposable income and probably more aches and pains.

Speaking from experience.

Visit the extended health care clinics and retirement complexes.
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Old 10-09-2007, 11:31 AM   #18
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Good thought Paul, but if you don't like doing what you do then there is no real point in doing it. That isn't my forte' specifically. There are a lot of baby boomer and elderly out there that are still going to the gym and trying to stay healthy and still injuring themselves enough to keep them busy. I'm not excluding them at all. I'm actually targeting them the most. We are targeting the retirement communities and specifically the golf course communities around for that reason. More disposable income. Problem comes with the United states govenment and medicare. I am not yet an approved provider and you can not treat anyone who has it, which is just about everyone in that population even if they are paying out of their own pocket. Stupid law.
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Old 10-09-2007, 11:39 AM   #19
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Quote:
Originally Posted by jshelton54
Why won't it work in the other browsers and only in IE?
How was the site designed what program? Was it a template? Did you do it yourself? I just tried it on IE and it doesn't work either. Do the buttons on your "About Us" page work?

It'* not uncommon for things to display differently on various browsers (and PCs vs Macs), but I don't know why there are several IMAGES missing on every browser I use.

I designed my company'* website on a widescreen Mac laptop, but it displays practically the same on PCs and on every browser.

I have a Firefox add-on that can view the code of websites I'm on, maybe I can see if something'* screwy by looking at the code...
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Old 10-09-2007, 12:00 PM   #20
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I have no problem viewing your web site.....I use IE7 and Windows XP.

IMO, the site is boring and does not peak my interest.

Don't really care for most of your promotional material....but that is just my eye!

Out here in Southern California, we see doctors set up at all the Farmer'* Markets, giving neck massages and handing out flyers.

Helps to put your face out there. I would say put your face on promotional material too!
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