$110 an hour for labor. We get screwed hard up here which is hard to justify when the dollar is close to par. My car actually listed at 51k when I bought it. Which is crazy!!! The only reason I bought it is because it sat on the lot for 1 year and they sold it to me for 34k.

That rate is about par. Sounds like their stating 1/2 hour shop time per line X.
I haven't heard of anybody having done it themselves. A lift has got to make it a whole lot easier to accomplish.