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Old 09-08-2006, 10:17 AM   #1
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Default Wal-Mart wine

Who knew that Wally World was about to begin marketing their own brand of wine? I hadn't heard about it until I found this on the internet.....

Wal-Mart announced that it will begin offering customers a new discount item Wal-Mart'* own brand of wine. The world'* largest retail chain is teaming up with Ernest & Julio Gallo Winery of California, to produce the spirits at an affordable price, in the $1-$3 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas, Bentonville.

She said: "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were:

10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It'* Not Vinegar!
2. Grape Expectations
1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
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Old 09-08-2006, 11:27 AM   #2
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