Oprah gives away 276 cars....???? - Page 2 - GM Forum - Buick, Cadillac, Chev, Olds, GMC & Pontiac chat


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Old 09-13-2004, 08:29 PM   #11
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The G6 is prettttttty.
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Old 09-13-2004, 09:11 PM   #12
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I got a free car.. just mine isn't new. And not worth $28,000 .


-justin
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Old 09-13-2004, 10:06 PM   #13
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Quote:
Originally Posted by SSsuperchargedEi
it not like she cant afford it...
But she didn't have to do it. That is what makes it so cool.
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Old 09-13-2004, 11:39 PM   #14
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Wish I was there. Thats pritty sweet.
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Old 09-13-2004, 11:54 PM   #15
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Quote:
The cars, which retail for $28,000, were donated by Pontiac.


"A little idea grew into a big idea," Mary Henige of Pontiac told The Associated Press.


She added that Pontiac will pay for the taxes and the customizing of the cars.
I have a hard time with that one too.
Pontiac donate $8. Million dollars.
.....well maybe they could write it off as advertising expenses, they are big enough.

Quote:
"The Oprah Winfrey Show," which debuted in 1986, is syndicated to 212 domestic markets and 109 countries.
That'* a lot of advertising coverage.
Not a bad way to sell the C6, give away a few hundred in hopes of selling a few hundred thousand. :P
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Old 09-14-2004, 01:32 AM   #16
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she also gave away $130,000 to a couple that ran a foster home, as well as a TRUCKLOAD of electronics from best buy. she gave another girl a makeover, and she'll be in Jane magazine soon. she also will be paying this girls tuition for any school for a year... my gf watched the second half hour of the show and she said she balled her eyes out to some of the guests stories. she told me the place went berzerk when they seen a lot filled with new G6s with bows on them and were handed keys
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Old 09-14-2004, 02:16 AM   #17
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once agian, Oprah OWNS
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Old 09-14-2004, 04:08 PM   #18
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talk about one huge commercial for pontiac. now thats what you have to do, get operah to give away your product and then everyone will want one
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Old 09-14-2004, 04:14 PM   #19
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Quote:
Originally Posted by misfit-x
talk about one huge commercial for pontiac. now thats what you have to do, get operah to give away your product and then everyone will want one
Pontiac came out on top on this one. Look at all the publicity on this?!?!

To put things in perspective:

A 30 second commercial time slot during the Super Bowl costs over $9 million!! So, for just under $8 million, Pontiac and Oprah are being publicized in a postive light all around the US (and I'm sure some parts of the world). You can't beat the publicity.
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Old 09-14-2004, 06:16 PM   #20
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The girl that she gave the make over to also got a car, when Pontiac saw what Oprah did they had to give the girl one too!!!
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