Cocaine (Energy Drink) Pulled From Shelves Already?! - GM Forum - Buick, Cadillac, Chev, Olds, GMC & Pontiac chat


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Old 05-08-2007, 02:21 AM   #1
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Default Cocaine (Energy Drink) Pulled From Shelves Already?!

NEW HAVEN, Connecticut (AP) -- An energy drink called Cocaine has been pulled from stores nationwide amid concerns about its name, the company that produces it said Monday.

Clegg Ivey, a partner in Redux Beverages LLC of Las Vegas, Nevada, said the company plans to sell the drink under a new name for now.

The Food and Drug Administration issued a warning letter last month that said Redux was illegally marketing the drink as a street drug alternative and a dietary supplement. May 4 was the deadline for the company to respond.

The FDA cited as evidence the drink'* labeling and Web site, which included the statements "Speed in a Can," "Liquid Cocaine" and "Cocaine -- Instant Rush." The company says Cocaine contains no drugs and is marketed as an energy drink. It has been sold since last August in at least a dozen states.

"Of course, we intended for Cocaine energy drink to be a legal alternative the same way that celibacy is an alternative to premarital sex," Ivey said. "It'* not the same thing and no one thinks it is. Our product doesn't have any cocaine in it. No one thinks that it does. We think it is most likely legal in the United States to ship our product."

Ivey said the FDA did not order the company to stop marketing the drink, but officials were concerned about possible legal action. They will announce a new name within a week and hope to have the product back on store shelves within a few weeks.

"What we would like to do is continue to fight to keep the name because it'* clearly the name that'* the problem," Ivey said. "What we can't do is distribute our product when regulators in the states and the FDA are saying that if you do this, you could go to jail."

Attorneys general in Connecticut and Illinois recently announced that Redux had agreed to stop marketing Cocaine in those states, while a judge in Texas has halted distribution there.

"Our goal is to literally flush Cocaine down the drain across the nation," said Connecticut Attorney General Richard Blumenthal, who announced the company'* agreement with his state Monday. "Our main complaint about Cocaine is its name and marketing strategy seeking to glorify illegal drug use and exploit the allure of marketing 'Speed in a Can,' as it called the product."

The Connecticut Department of Consumer Protection pulled 300 cases of Cocaine from state stores on April 23, saying Redux Beverages did not license the product as required by law.

As part of the agreement, Connecticut distributors and retailers can return unused product to Redux for a full refund.

A message seeking comment was left with an FDA spokeswoman.

Fans responded to the announcement that Redux would stop marketing Cocaine by leaving dozens of messages, many of them profanity-laced, on a page created for the product on the social networking site MySpace.com.

The energy drink is the first product marketed by Redux, which wants to keep the name Cocaine because it fits with the company'* tongue-in-cheek approach, Ivey said.

"We like to think we have a great sense of humor," he said. "And our market, primarily folks from ages 20 to 30, they love the ideas, they love the name, they love the whole campaign. These are not drug users."
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Old 05-08-2007, 08:20 AM   #2
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Summary. Pulled because they didn't submit information to the right agencies in the state. Merely one state'* "Capone" methodology of slowing them down.
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Old 05-08-2007, 08:28 AM   #3
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Monster FTW
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Old 05-08-2007, 08:40 AM   #4
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Old 05-08-2007, 09:01 AM   #5
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they tried that in NYC last year didnt work
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Old 05-08-2007, 09:42 AM   #6
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I'm glad they are getting rid of the name. I didn't find it one bit funny. Cocaine **** peoples lives up. I've seen it too many times.
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Old 05-08-2007, 09:57 AM   #7
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I can see how they may think they have a sense of humor, but they crossed the line with that name IMO. Next time they should try being creative instead of 'funny.'
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Old 05-08-2007, 10:12 AM   #8
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I agree. They had to see this coming.

Actually, they probably did. Now their name is all over the news, so when they rename it thay have instant adverttising.
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Old 05-08-2007, 11:01 AM   #9
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Quote:
Originally Posted by MOS95B
I agree. They had to see this coming.

Actually, they probably did. Now their name is all over the news, so when they rename it thay have instant adverttising.
Yeah, but they're still trying to decide between 'Crack', 'Heroin' and 'Crystal Meth' for the new name.

I have to say the whole thing seems pretty bizzarre to me. I agree, Cocaine is a life destroyer, and it was an awful idea to give an 'energy' drink that moniker.

On the other hand, I've got a few cans of Coke in my fridge, and I recall someone releasing a perfume called 'Opium' sometime in the past.

I understand it'* not really a fair comparision. It'* just interesting to watch societal norms shift over the years.
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Old 05-08-2007, 11:34 AM   #10
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yeah i thought the name crossed the line in many ways but if this was thought out before hand knowing they would get the advertising from it, well thats just genius... Everyone will know the new name and never forget the old name of that drink...
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