What are they building there now?

Almost all the stores in the front entry are being redone. They are redoing Journey'*, The Costume store is getting replaced with something, and they are putting in a Zumiez where that G-Unit store was.

It would look just as bad if he was standing behind her giving her a .........back massage.

My GF is a state certified massage therapist. She works at a hair salon/spa to start her career out, and doesn't have a huge clientel just yet. One thing she does on occasion is goes to college campuses, malls, fancy hotels, etc. to give out free chair massages. She does it to promote business, and gives out like 20% off coupons if you get the free chair massage.