I've got the fairly typical "roadrash" on my rocker panels in front of the rear wheels. I got some touch-up paint in spray can and brush from Autozone. I was feeling lazy, so I just sort of filled the larger pits with brush paint and then gave it a few sprays. It worked pretty well. When I'm feeling less lazy, I'll sand it some and repaint to get rid of the roughness. Right now you can only tell up close.

bondo!
just fill in deep stuff grind it with maybe a 6'' air with 140grid
primer and paint... yea thats expensive... I just finished doing that to my 87 toronado..

Meh, I leave the black "roadrash" on my car because it builds character. Actually I'm too lazy to care about cleaning it up or painting over it.

What you could do is sand down smooth, primer, sand, blah blah, and paint. But you're gonna want it to match and look good, which is a job for a body shop. Dunno what else to say.

I'm about to paint mine too, they're a bit rough and lost the paint. But I can do a better job than my dealership'* body shop at least. They've left some orangepeel on my fenders that I've had to sand out and refinish, left unremovable scuffs in the bumper, etc.

I'd sand the hell out of it depending how rough yours are, and prime and paint it. Just make sure you wet sand between base and clearcoat, and some rubbing compound to finish it up. If you even do an 'ok' job, it probably won't be too noticeable if it isn't perfectly blended...And use the claybar for the other not so bad parts

It'* good to know someone that owns a body shop.

I should actually start up my own body shop...LOL...at least painting, in addition to my detailing. The shop at the dealership here is supposed to be one of the best, but they are not the perfectionists I think any body shop should be.