Actually, all H-Body cars were awesome, just the GN-X was the best.

My mom has an 86 Monte SS, we had a buddy that lived in the next town with a GNX and a Hurst Buick, and then one of my buddies in HS had a Grand Prix t-type. Love all of them.

If you want to appeal to a generation that'* carrying a lot of student loan debt, especially in a soft economy, you'll have to come down on price. If you want to keep it cheap, you need to cut the features, design, marketing, etc.

That'* no secret, though. Every manufacturer of any product has realized this. You can go to the grocery store (e.g., Stop & Shop) and buy store brands; some stores are cutting costs even more and releasing worse-looking store brands (*&*: Guaranteed Value) in packaging so plain it makes you wonder why they even bothered with a label and didn't just write "peas" on the can with a Sharpie.

Yeah, it'* cheap, and people will buy it. But how many people really like it? You don't see 200 of your friends liking Guaranteed Value on Facebook. How many times have you read "Follow @GuaranteedValue on Twitter" on a can of corn? You've never gone to someone'* house for dinner and heard an enthusiastic, "This is a Guaranteed Value-brand hot dog. It'* all I ever buy!"

The marketing department doesn't sell your products. Your products need to sell your products. Look at Apple. Everything they release, or even think about releasing, anything, the buzz becomes deafening: blogs blog about it, magazine and newspaper columnists write about it, and people will line up for several blocks just to get one on launch day. And that'* even before the advertising starts.

You can show Snooki in a sedan, or breakdancing CGI rodents in a Soul, but no one will buy a boring or ugly car because a celebrity/hamster told them to. Figure out what the masses want; let the customer, not the dealer, see themselves driving it home today.

i did a report on buick and they werent geared towards old people that is false as all hell, old people were drawn to them because they were spacious and roomy. chrome and looking like older style cars had nothing to do with it either, that was the style for sedans in that year range.

Seems to me, if the article is accurate, GM is looking for quick fixes to make its vehicles more desirable to younger people. That doesn't work. Droves of young people did not abandon Toyota and Honda for Ford because of Ford'* Microsoft interface. Many young people buy Honda and Toyota because they are perceived as very well engineered and reliable cars, yet they are often boring cars. Build great cars and they will come.

I am in New Zealand, just left Australia. Holdens' (GM of Oceania) all over the place. They look great, the RWD platform is super popular. Everyone hauling trailers with their RWD Holden sedans, and they sell the RWD Holden as a "El Camino", even a El Camino like crew cab. GM may have some of the answers already built, but their executive leadership may focused on the wrong things. I would buy a Holden sedan in a heartbeat. All they need to do is switch from right side steering to left side steering, which the already engineered with the GTO and G8.