The most recent Bonneville ad was the Superbowl promo featuring 12 black SSEIs driving into the town circle at night under a full moon. It announced the same Luxury With Attitude slogan. It was a pretty impressive ad, with a catchy musical score. It ran for about a month after the Sujperbowl, then disappeared.

The previous ad was back in late l999 and featured the new 00 SSEI in all black screaming down Going to the Sun Highway in Glacier National Park. It also announced Luxury With Attitude.

You don't really see Pontiac flaunting their flagship car. People know what a Bonneville is. They want to concentrate on advertising their new cars ie. the G6.

Guess I have to pay more attention to commercials. The only "luxury with attitude" I remember was the dork in the smoking jacket (or similar attire) at a dinner party. :P

Wow that comercial was awful. But still entertaining since they made the Bonneville look special