Bonneville Owners: Does This Describe You? - GM Forum - Buick, Cadillac, Chev, Olds, GMC & Pontiac chat


General GM Chat When starting new posts, please specify YEAR, MAKE, MODEL, ENGINE type, and whatever modifications you have made. Chat about all things GM (and related cars). Off-topic stuff should be in the Lounge, and all Model specific mechanical problems should be posted in the proper forum.

Reply
 
 
 
Thread Tools Search this Thread
Old 06-14-2003, 09:21 PM   #1
Senior Member
Certified GM nut
Thread Starter
 
Join Date: Feb 2003
Location: Georgia
Posts: 2,095
Thanks: 0
Thanked 0 Times in 0 Posts
DrJay is on a distinguished road
Default Bonneville Owners: Does This Describe You?

Demographics:

Median Age: 50 (SE), 45 (SLE/SSEi)
Household income: $70,000 (SE), $95,000 (SLE/SSEi)
Male/Female: 60%/40% (SE), 70%/30% (SLE/SSEi)
Married: 84% (SE), 87% (SLE/SSEi)
College Graduate: 45% (SE), 55% (SLE/SSEi)
Professional: 40% (SE), 50% (SLE/SSEi)
Psychographics:

"Boomers."
Looking for more ways to place pleasure in their lives.
Feel as if they've arrived.
Shun notions of tradional luxury.
Engage in activities or make purchases that reflect their youthful side.
Marketing Position:

For upper-middle-income drivers with a youthful outlook, Bonneville is the roomy sport sedan that provides a bold, exciting alternative to the boredom of traditional luxury.

Source: GM Marketing Data
DrJay is offline   Reply With Quote
Old 06-14-2003, 09:42 PM   #2
Burgundy_Boat
Guest
 
Posts: n/a
Default

100%





NOT!!!!!!!

17, wanted a first car, wanted something to eat rice with...
  Reply With Quote
Old 06-14-2003, 09:59 PM   #3
Junior Member
 
Join Date: Jun 2002
Posts: 0
Thanks: 0
Thanked 0 Times in 0 Posts
2000SilverBullet is on a distinguished road
Default

Right on for me.

I think that GM was referring mostly to people who buy the new ones, not used ones that are much less expensive.

Doesn't everyone like eating Rice.
2000SilverBullet is offline   Reply With Quote
Old 06-14-2003, 10:19 PM   #4
Senior Member
Certified Car Nut
 
Join Date: Oct 2002
Posts: 11,307
Thanks: 0
Thanked 0 Times in 0 Posts
bonnie94ssei is on a distinguished road
Default

Well I am a college grad, male, and have an SSE. But those demographics are for new buyers like Silverbullet said. I can say that I have seen more younger (18-25 roughly) people driving Bonnes than older, but those are usually Bonnes anywhere from '92-98ish, so they were used and fortunately depreciated. But they are definitely not "granny" cars as the jealous a$$ rice burners say. I have yet to see one 70-80+ person driving one here.
bonnie94ssei is offline   Reply With Quote
Old 06-14-2003, 10:29 PM   #5
Senior Member
Expert Gearhead
 
Join Date: Dec 2002
Location: Mississauga, Ontario
Posts: 20,892
Thanks: 0
Thanked 1 Time in 1 Post
Jim W is on a distinguished road
Default

Meh...we're a cut above the average demographic for Bonnevilles....

24, graduate, professional, drives SE...loves it
Jim W is offline   Reply With Quote
Old 06-15-2003, 12:13 AM   #6
Senior Member
Certified GM nut
 
Join Date: Sep 2002
Posts: 2,204
Thanks: 0
Thanked 0 Times in 0 Posts
BonneAlien is on a distinguished road
Default

Ummm 17, SSEi ...still in highschool , uhh.. 4,000$ yearly income ...nope?
BonneAlien is offline   Reply With Quote
Old 06-15-2003, 12:47 AM   #7
Senior Member
Posts like a Corvette
 
Join Date: Jan 2002
Location: Ontario
Posts: 1,253
Thanks: 0
Thanked 0 Times in 0 Posts
Tamara is on a distinguished road
Default

Model: 2000 SSEi
Age: 20
Gender: Female
Graduate: Yes
Professional: Yes
Income 70k - 90k: NO!! lol


I see mostly younger people driving these cars...not the stated 50 and + range. hehe..yea, granny cars. That'* what you would call it too if you had to settle for the next model down... or worse...
Tamara is offline   Reply With Quote
Old 06-15-2003, 12:53 AM   #8
Senior Member
Posts like a Corvette
 
Join Date: May 2003
Location: New Hampshire
Posts: 1,305
Thanks: 0
Thanked 0 Times in 0 Posts
Hailey is on a distinguished road
Default

Nope, not even close (though I'd take that median income! ), and I'm one of those "new" buyers (sort-of...used. but only 2 years old when we bought it).

age: not 45...25
income: not $95,000...way less than half that!
not male...well me anyway ; Lictalon counts
married...well, okay, that fits
not a graduate (me anyway...my honey is)
not a professional (me again...he is)

So I guess I don't fit, but my hubby does...funny, 'cause I was the one who wanted it first. :P
Hailey is offline   Reply With Quote
Old 06-15-2003, 01:06 AM   #9
Senior Member
True Car Nut
 
Join Date: Feb 2003
Location: Bloomington-Normal, IL 1997 SE
Posts: 3,734
Thanks: 0
Thanked 0 Times in 0 Posts
macho_mike21 is on a distinguished road
Default

thats right on the mark!

We get our bonnies in very gently used condition from our uncle, who gets them new on a lease. He probably fits all of those demographics, except for the $ one (hes a lawyer). Feels sorta eerie, but at least we know their advertising works...
macho_mike21 is offline   Reply With Quote
Old 06-15-2003, 02:13 AM   #10
Senior Member
Certified Car Nut
 
Join Date: Jun 2003
Posts: 15,928
Thanks: 0
Thanked 0 Times in 0 Posts
BonneMeMN is on a distinguished road
Default

19 year old college student just out of his first year? Hahahaha, man it would be nice if pontiac started promoting bonnevilles and made them more public. When was the last time you saw a bonneville commercial?? **** its one of GMs faster cars, and yes it'* a little large, but its not a crown vic. Then again, if they were well known, it wouldn't be a sleeper, and it could get as stupid as the Ricer movement... Which was a little neat at first, but they need to understand TORQUE IS LIFE!
BonneMeMN is offline   Reply With Quote
 
 
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
Majestic Teal owners (and former owners!) UNITE! Mortehl Lounge 47 01-21-2006 09:59 PM
Could this be the problem? Describe what you felt before it nick s 1992-1999 11 10-18-2005 10:36 AM
No words to describe...just look at the pictures Chad V General GM Chat 24 06-17-2005 12:38 AM
How would you describe the feel of your Bonny? J Wikoff General GM Chat 14 12-28-2003 08:54 PM
Hard to describe tranny slipage? Advice needed. randallons General GM Chat 30 08-11-2003 06:19 PM


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -4. The time now is 03:33 AM.


We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.