Demographics:

Median Age: 50 (SE), 45 (SLE/SSEi)
Household income: $70,000 (SE), $95,000 (SLE/SSEi)
Male/Female: 60%/40% (SE), 70%/30% (SLE/SSEi)
Married: 84% (SE), 87% (SLE/SSEi)
College Graduate: 45% (SE), 55% (SLE/SSEi)
Professional: 40% (SE), 50% (SLE/SSEi)
Psychographics:

"Boomers."
Looking for more ways to place pleasure in their lives.
Feel as if they've arrived.
Shun notions of tradional luxury.
Engage in activities or make purchases that reflect their youthful side.
Marketing Position:

For upper-middle-income drivers with a youthful outlook, Bonneville is the roomy sport sedan that provides a bold, exciting alternative to the boredom of traditional luxury.

Source: GM Marketing Data

Right on for me.

I think that GM was referring mostly to people who buy the new ones, not used ones that are much less expensive.

Doesn't everyone like eating Rice.

Well I am a college grad, male, and have an SSE. But those demographics are for new buyers like Silverbullet said. I can say that I have seen more younger (18-25 roughly) people driving Bonnes than older, but those are usually Bonnes anywhere from '92-98ish, so they were used and fortunately depreciated. But they are definitely not "granny" cars as the jealous a$$ rice burners say. I have yet to see one 70-80+ person driving one here.

Meh...we're a cut above the average demographic for Bonnevilles....

24, graduate, professional, drives SE...loves it

Ummm 17, SSEi ...still in highschool , uhh.. 4,000$ yearly income ...nope?

Model: 2000 SSEi
Age: 20
Gender: Female
Graduate: Yes
Professional: Yes
Income 70k - 90k: NO!! lol


I see mostly younger people driving these cars...not the stated 50 and + range. hehe..yea, granny cars. That'* what you would call it too if you had to settle for the next model down... or worse...

Nope, not even close (though I'd take that median income! ), and I'm one of those "new" buyers (sort-of...used. but only 2 years old when we bought it).

age: not 45...25
income: not $95,000...way less than half that!
not male...well me anyway ; Lictalon counts
married...well, okay, that fits
not a graduate (me anyway...my honey is)
not a professional (me again...he is)

So I guess I don't fit, but my hubby does...funny, 'cause I was the one who wanted it first. :P

thats right on the mark!

We get our bonnies in very gently used condition from our uncle, who gets them new on a lease. He probably fits all of those demographics, except for the $ one (hes a lawyer). Feels sorta eerie, but at least we know their advertising works...

19 year old college student just out of his first year? Hahahaha, man it would be nice if pontiac started promoting bonnevilles and made them more public. When was the last time you saw a bonneville commercial?? **** its one of GMs faster cars, and yes it'* a little large, but its not a crown vic. Then again, if they were well known, it wouldn't be a sleeper, and it could get as stupid as the Ricer movement... Which was a little neat at first, but they need to understand TORQUE IS LIFE!