If this is with the Scratch X, do not be afraid to but your entire weight of your body behind the pad and really rub out the scratch. It will not work well if you try to apply like you would a wax.

You can usaully find it in Wal-mart by the section of the automotive department that has the spray cans of touch up paint and sand paper. I was thinking of trying it myself when I give the Grand Cherokee a good cleaing but having had such good success with Scratch X myself I'm a little leary to try something new.

Sorry for the long responce...

most of the scratches I can rub my fingernail on and it'll dip in it :(

So what will I need to do to get rid of it now?

A paint shop, or use touch up paint (which never looks great). There'* no way you can polish out scratches that deep.

If I take it to a Paint shop, how much should I expect to pay?

Well, they would usually have to strip a section of paint off such as a quarterpanel, door panel, etc., depending on where the scratches are. This is to ensure a smooth finish.

I don't know how much it would cost, but it'* probably in the range of a few hundred per area (depends on the shop I guess).