When General Motors Corp.'* new global small car hits the U.*. market in mid-2010, the company is expecting it to fetch a better price than Honda and Toyota get for their small cars, GM executives said Monday.
The Chevrolet Cruze, officially unveiled Monday in Detroit on the eve of GM'* 100th anniversary, is a big step up — inside, outside and in fuel economy — from its predecessor, the Chevrolet Cobalt.
GM is banking on a big step up in price, too, as it tries to make up for revenue lost when the U.*. market shifted rapidly from more profitable trucks and sport utility vehicles to more efficient smaller models.
I have no doubt that GM can offer a competent small car that can compete in the same league/price as a Civic or Corolla. All they have to do is rebadge some of their European offerings. However, the part that made me laugh was the part below. GM plans to power the largest car in it'* class with the smallest engine in it'* class. Yeah, because people are lining up to pay a premium for slow cars. The punchline had better include something about a hybrid electric motor assist drivetrain.
The Cruze will be larger than the current Cobalt, as well as the Toyota Corolla, Honda Civic and Ford Focus, yet GM claims it will get better gas mileage than all of them, around 40 miles per gallon with a 1.4-liter gasoline engine.