I'm all for minimalistic web sites. If the graphic isn't functional, I usually try to avoid it.
Believe it or not, I think that parts of this site don't load fast enough as it is, although that problem is not directly related to graphics.
If somebody has a specific, holistic design for the site, I'm always willing to look at a mock-up. PM me if you have such a design.
Yeah, changing the name might be rather difficult. There'* a reason big companies don't change names unless something bad happens: brand recognition. What we have now is a well-known (in Bonneville circles, at least) brand. I don't want to lose that.
If somebody wants to code a car-of-the-week feature, PM me and let'* discuss it.