Ok, I just returned the call to the shop and got the price for the chip. If your not sitting down, you should be.
To get the Superchip it will be $309.99
To get it programed it will be another $500
(that'* right, needs to be customized for the car)
To help program it will take 2 hours of dyno time at around $230
Grand total = $1269.99
or in other words, way too damn much for any chip.
I wouldn't think that any custom chip would cost quite this much, but then again I have never got one before.