GM should revive the Oldsmobile brand and position it between Buick/GMC and Cadillac, as well as the Pontiac brand, and slot that between Chevrolet and Buick/GMC. They should also create a new brand that can be positioned above Cadillac. I'd call it "Shultz".
Shultz — extreme wealthy — rivals Arash Motor Company, Bentley, Bugatti, Ferrari, Koenigsegg, Lamborghini, Maserati, etc.
Cadillac — wealthy — rivals Acura, Audi, BMW, Infiniti, Jaguar, Lexus, Lincoln, Mercedes-Benz, etc.
Oldsmobile — upper premium — similar GMC and Buick but with more luxurious features (see below for rivals)
GMC — premium truck — rivals Jeep, Range Rover, etc.
Buick — premium car — rivals Chrysler, Volvo, as well as luxury models from Hyundai (i.e. Azera and Genesis)
Pontiac — muscle/performance — rivals Mazda, Mitsubishi, Scion, Subaru, etc.
Chevrolet — mass-market — rivals Dodge, Ford, Honda, Hyundai, Kia, Nissan, Toyota, Volkswagen, etc.
Last edited by Justin Jones II; 04-20-2014 at 02:54 AM.