Ok, well it started with me stopping at the local Marc'* (Local Discount/Closeout store in NE Ohio). I was walking down the aisle, and VVVV THIS VVVV caught my eye.
I picked it up and could NOT believe the price. So I proceed to walk up to the register, and ask the Cashier "Is this price right?" She replies "Yes, it seems it wasn't taken off something else. You want me to check with the manager?" So of course I say yes. The manager comes up there and looks at it and says "Yup, $*hidden* is the right price."
I could not believe the price. According to Belkin'* site, 100' of snagless 5e Cable is $66.99. So..... what do YOU think I paid? Guess the price.