From ABC News:
The Campbell Soup Co. executive who was behind the enduring brands SpaghettiOs and Chunky Soup has died.
Donald Goerke (GUHR'-kee) was 83. A Campbell spokesman confirmed that Goerke died of heart failure Sunday at his home in Delran in southern New Jersey.
Goerke was marketing research director of Campbell'* Franco-American line in the early 1960s when his group started dreaming up pasta in shapes that would appeal to kids. He chose the o'*. They were marketed with the unforgettable tagline, "Uh-oh, SpaghettiOs."
Later, he helped introduce Chunky Soup, a hearty ready-to-serve soup that stood out from the company'* traditional line of condensed soups.
The Waukesha, Wis., native worked for Camden-based Campbell for 35 years, retiring in 1990.
I grew up eating this stuff and my son almost lived off it while he was learning to eat in his high chair!