I'm not offended, I don't work for Apple or anything, neither does Badnit.

The point a lot of us (or at least myself) are trying to make is not that everything on the iPhone is NEW (though quite a few key features are), but that many of the features on the iPhone are a huge improvement on what has already been around for some time.

But technically speaking, since a lot of the iPhone'* features/technology hasn't been done before, at least not on a phone/music player, it is "new."