Report: GM sued for unauthorized use of Einstein
05-27-2010, 05:18 PM
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Report: GM sued for unauthorized use of Einstein
Filed under: Etc., Government/Legal, Marketing/Advertising, GM
If Albert Einstein were alive today, he'd be very old and quite wealthy. In fact, the world famous scientist still banks about $10 million per year solely from corporations purchasing one-time rights to his likeness. Einstein has been dead since 1955, though, but an institution is still collecting money on his behalf, and there is a rather substantial price to pay to use his likeness. Just ask General Motors.
The Detroit News reports that The General is being sued by The Hebrew University of Jerusalem for $75,000 over a fall, 2009 print ad that contained Einstein'* likeness without the school'* blessing. The ad, which appeared in the September issue of People Magazine, features Einstein'* head Photoshopped onto the body of a young, muscular guy with the tagline "Ideas are sexy, too."
But while the Hebrew University feels it has an open-and-shut case, GM claims that it purchased the rights to Einstein'* image from a reputable firm. GM spokesperson Ryndee Carney told the DetNews that the company guarantees that clients have rights to use the images selected.
[Source: The Detroit News]Report: GM sued for unauthorized use of Einstein originally appeared on Autoblog on Thu, 27 May 2010 14:00:00 EST. Please see our terms for use of feeds.
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If Albert Einstein were alive today, he'd be very old and quite wealthy. In fact, the world famous scientist still banks about $10 million per year solely from corporations purchasing one-time rights to his likeness. Einstein has been dead since 1955, though, but an institution is still collecting money on his behalf, and there is a rather substantial price to pay to use his likeness. Just ask General Motors.The Detroit News reports that The General is being sued by The Hebrew University of Jerusalem for $75,000 over a fall, 2009 print ad that contained Einstein'* likeness without the school'* blessing. The ad, which appeared in the September issue of People Magazine, features Einstein'* head Photoshopped onto the body of a young, muscular guy with the tagline "Ideas are sexy, too."
But while the Hebrew University feels it has an open-and-shut case, GM claims that it purchased the rights to Einstein'* image from a reputable firm. GM spokesperson Ryndee Carney told the DetNews that the company guarantees that clients have rights to use the images selected.
[Source: The Detroit News]Report: GM sued for unauthorized use of Einstein originally appeared on Autoblog on Thu, 27 May 2010 14:00:00 EST. Please see our terms for use of feeds.
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I'm at a loss...
GM should pay these idiots in the form of 150 blazing L67'* falling from the skies like bombs. Burning BBQ'* of engines claimed by some to be touched by the very hand of God himself falling from the sky like holy supercharged fireballs. Hell, I'll bet if Zeus was real and he existed in this century, he'd say to hell with the lightning bolts, hand me some 3800'*.
E=mc this, bitch.
Someone draw me a picture of Zeus hurling blazing L67'* down on the university of Jerusalem saying that, with captions out of the building saying "OMGWTFL67BBQ"
05-27-2010, 06:23 PM
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Yeah, I think that you should not have to pay some random institution to be able to say a person'* name that has been dead for 65 years. Total BS.
05-27-2010, 07:28 PM
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05-27-2010, 07:35 PM
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05-27-2010, 07:46 PM
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