Any modern API SM or SN (latest specifications) labeled oil will do just fine. The base oils required to meet those specs put nearly any available oil in the "Synthetic" category, but refiners won't label them as such, otherwise they lose their cash cow, the $7 per quart Synthetics.
I like ConocoPhilips products-- Motorcraft, Trop Artic, and Kendall are the three most popular and usually aren't more than $3-4 per quart, but I usually find them as low as $1.79 on sale. Makes for a $10 oil change with filter.
Filters? Avoid Fram. Most others are decent to good quality. Try Napa (Wix) and Purolator. Can't go wrong with either of those.