I have used many Frams in my life. They've yet to let me down. However I typically pick up the AC Delco filter that'* sitting next to the Fram. Usually lower in cost as well as being a better filter.
The truth though is many people use every product out there. Fram etc is just one of the cases where something cheap isn't the right choice for some and it is for others. Everything is good until it fails and causes an issue. The big question is..out of X amount, how many fail? I buy the standard trans service kit that they sell at the parts store and don't aim for Wix, AC Delco or other better brands and to me the trans filtering is a very important thing.
When you properly maintain your fluids (no way am I going 5K miles on oil, even synthetic) then the car will usually treat you right. I may be in a category of over maintain though.
Oil every 3K no matter brand etc.
Trans service once a year
Brake fluid when I get the car and maybe a couple years later
Coolant flush and fill when I do LIM'* as normal maintenance after buying the car.
00 Regal GS: All kinds of cool stuff.