The prices on the store items are quite, quite reasonable now. In fact, I would like to request that you would consider a bit more increase on items. For example, that might mean $2 more for a decal and $4 for a polo shirt. After considerable searching, I think that still maintains an honorable benevolence in the pricing.
One cannot come close to $12/shipped for a content specific graphic decal, nor $32/shipped for a quality polo shirt with embroidery. As an example, Nike wants me to pay $48 for a cotton pique mesh (same quality as offered here) golf shirt for the privilege of wearing their "swoosh".
If the prices negatively impact sales or garners money in excess of operating costs, they can easily be pulled back. It'* harder to keep bumping up, if the intent is to give Mr Keacher a breather from costs.
Also, I want to respect the topic here, but i would also like to comment that the cumulative conducts and intentions of this community are those of many not-for-profit.orgs. If Mr Keacher and the principals here are interested, i could research it further and present for discussion the what, how, and whys in an appropriate place.
As for store items.. I have to have one of those signs "Bonneville Parking Only.. All Other Vehicles Towed".