Originally Posted by gm4life
Custom 88 nice reply and you make some good points in there... I understand where Pontiac is coming from anyone want to write a letter or is that dead?
You can write a letter to Pontiac but I doubt they'll even take it seriously. If you are dead set on writing a letter to Pontiac the way I would do it is not just tell them how much you like the Bonneville you have now, or how you would like to see it go on, but, rather, you need to tell them a game plan for how they could design the car and ultimately how they would advertise it in a way that would attract many different types of people to buy the vehicle. The reason why GM is going with new names is because over time people get attached to names and when they hear it they think a certain distinct thing. For many of us the first thing we think of when we hear Bonneville is "Luxury with Attitude," "good car" etc etc. For the general public they all have different thoughts and attitudes toward that certain car model. With a new name people won't just automatically think the same thing about that vehicle but rather, they'll check it out more closely and see for themselves what this new product is from GM because they don't know anything about it. The curiosity gets the best of them. Sometimes you just need to look differently at things to really see them for what they are.
Now, if you want Pontiac to keep the Bonneville name you can't just tell them that they need to redesign it and make it better. You have to go further than that. TELL them what needs to be different specifically. What would you expect out of this vehicle? I don't think many engineers are imaginitive enough to just 'know' what to do. If you really want to maybe make an impact on GM for the better think about a game plan and suggest what they can do to make the average consumer want to buy that vehicle. But, if you are capable of all that you should be working for GM in the first place more than likely in the research and development department...
If you really are serious about this and want to pursue it I would write down some ideas and then suggest them. The worse thing that could happen is they ignore the letter. The best is if they actually on a whim decide to try out a few of your ideas. Either way what do you have to lose? Atleast you tried, right?