Over the last several years, I've occasionally seen advertisements for paintless dent removal. I've even known a couple people who had it done, and saw a PDR guy working on a car one day. I recently started a new job and one of my coworkers is married to a guy who has been doing PDR for ten years with an international chain called Dent Wizards.
Since he shows up at work from time to time to remove some door dings, I started looking over my car and my wife'* Grand Prix with a critical eye, looking for door dings, and found a couple classic door dings, where someone opened a door into my door, leaving a small dent.
Just today our schedules finally connected, and I had him remove the door dings from my doors. It was quite possibly the coolest thing I've ever seen. It made me want to put more dents in my doors, just to watch him make them disappear. (I somehow resisted this urge.)
It took him maybe 60 seconds per dent. He had me put the windows down, then he installed a protective shield, and slid a tool into the door through the window slot, and worked the dent from the backside. When he was done the dents were quite literally gone. He ran a polishing bonnet over the topside, but it really wasn't even necessary.
Total cost for three dents: $60. I don't know if you consider this to be a lot or a little, but if you care about the appearance of your car, I think it'* a bargain. Body shops don't tell you about this option, they want to grind the paint off your car and sell you a lot of labor and materials. For comparison, I'm having my rear bumper refinished next week and a body shop is charging me $250 just for paint.
He told me that here in California their main business is higher-end used car lots (BMW, Mercedes, etc.) and privately owned vehicles with door-dings. Everywhere else their big business is hailstorm damage repair.
So if you have some door dings, consider giving your local Dent Wizard a call.
They're in Canada, France, Germany, the U.K, and the U.*.A.
I'm not affiliated with them, I'm just a very pleased customer.
97 SE, teflon wiper blades, Dunlop Sport A-2 tires, Leather steering wheel cover, Pioneer DEH-P480MP mp3 CDRW head unit, Pioneer 12-disc changer, iPod hookup, Boston Acoustic 3 way 6x9'*, Boston acoustic separates in door pods, Alpine 4 channel amp in trunk. Magnaflow dual outlet muffler and Ractive stainless tips. Autozone rice pipe and K&N 4750 intake kit. Clear corner lights. Energy Suspension end links.