There are people who buy whatever they want as long as it just sounds better than stock (or possible damaged) components.
Take me. I bought a 1000 watt amp I'd never heard of because the RMS was almost equal to the Pioneer subs that I was getting and it looked cool. Chrome with a blue lit ammeter (not that anyone is in the trunk watching it. It was a good price and looks flashy when I open the trunk. My 300 watt RF amp for the 6x9'* isn't really flashy, but makes great sound. It is more or less hidden from view.
A couple of you guys sure push hard on these components that I've never heard of. If they are so good, why haven't I heard of them? No, I'm not asking for answers. I'm asking for you to understand that sometimes you just gotta let people do what they are gonna do and not make snide little "holier than thou" comments.
After dinner, I'm gonna ax several of these posts.