So it was the hub/bearing. I used a Moog replacement, as I have only the one car; no time to wait for shipped parts.
The sound was worse turning right and also, there was a noticeable difference in the vibration in the spring (as was mentioned earlier as a possible symptom, thanks).
The sound itself was not like a grinding, and the bearing were not dry, but i think the housing was worn out, so the sound was more mechanical in nature. Hard to describe.
Thanks for all the help.